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     How often do you look at social media and see the ads through individual posts? Do you ever wonder how those ads made it to your feed? As I've studied social media marketing and entrepreneurship, I've had to really buckle down and pay attention to the ads and wow is it enlightening! 

    I have learned that you can focus your ads for a business on a specific region of the world - down to the town! You can (with the right team) put out hundreds of different ads that are basically the same, and get different results because you changed a color or a word. Music, colors, wording, these are just some of the details that make a difference in an ad. 

    It was interesting watching Super Bowl ads this year (2024) and specifically watching the ads to see who their target audience was. There was only one ad that specifically had a same-gender couple, and there was definitely the Busch ad that everyone expected to see, but there was also one that specifically targeted young women and their families and friends. 

    The next time you're watching tv, YouTube, or scrolling social media, you should take a moment and consider why those specific ads popped up for you. Maybe you'll learn something about yourself ;)